所在部门：国际商务系
职称/职务：讲师
研究方向：供应链、全球价值链、企业创新
邮箱地址：yuruihui@aufe.edu.cn
一、基本情况
中共党员，博士，安徽财经大学博中国际娱bz95533专任教师，校聘“龙湖学者”。2015-2021年间就读韩国忠南国立大学国际贸易专业，获国际贸易学博士学位。随后进入香港理工大学商学院从事供应链与全球价值链相关研究工作。
主要从事绿色供应链、供应链金融、企业创新与全球价值链等方面的研究。先后发表学术论文10余篇、撰写专著1部。参与中韩国际课题 1 项、中日韩国际课题1项。曾获韩国国家政府“BK 21+”奖学金、研究生奖学金等。部分研究成果曾获“新进学者”、“优秀论文”以及“最佳论文”等奖项。长期担任Transportation Research Part E: logistics and Transportation Review,Economics Analysis Policy, Finance Research Letters, Journal of Cleaner Production, Energy等期刊匿名审稿人。
二、主讲课程
国际经济学、国际投资与跨国企业管理（留学生）、国际贸易实务（双语）、商务英语函电、跨境电商实务
三、代表性学术成果
[1] RuiHui Yu，et al. (2024)，Assessment of new energy industrial clusters: An MCDM approach using DEA and GEMS, Expert Systems With Applications.
[2] RuiHui Yu，et al. (2023), Incentives for promoting climate change adaptation technologies in agriculture: An evolutionary game approach, Environmental Science and Pollution Research 30，pp.97025-97039
[3] RuiHui Yu，et al. (2021) Nexus among Foreign Remittances and Economic Growth Indicators in South Asian Countries [SAARC]: An Empirical Analysis,The Journal of International Trade & Commerce，17(1)，pp.263-275
[4] RuiHui Yu，et al. （2021)Impact of differential leadership on innovative behavior of employees: A double- edged sword,Social Behavior and Personality: An International Journal ，49(2)
[5] RuiHui Yu，et al. (2020)A Comparative Analysis on the Effect of GVC Participation on the Export Competitiveness of Manufacturing and Service Industry, Journal of Korea Trade Review, 45(4), pp.153-169
[6] RuiHui Yu，et al. (2019)An Empirical Study on the Determinants of Customer Satisfaction and Repurchase Intention in Chinese Overseas Direct Purchasing Agency Sites,The E- Business Studies, 20(4), pp.185-201.
[7] RuiHui Yu，et al. (2018) A Study of Effect of Quality of C2C Open Market on Customer Satisfaction and Continuous Use Intention in Korea and China, The E-Business Studies, 2018, 19(4), pp.49-66
[8] RuiHui Yu，et al. (2018)Effects of O2O Commerce Service Quality on Customer Satisfaction and Repurchase Intention in Korea and Japan , International Commerce and Information Review, 2018, 20(3), pp.3-22.
[9] RuiHui Yu，et al. (2018)A Study on the Effect of Service Quality of Korea and China O2O Commerce on User Satisfaction and Repurchase Intention: Analysis of Moderating Effect of Consumer Attitude, International Commerce and Information Review, 2018, 40(1), pp.317- 340.
[10] 于瑞慧（2023）全球价值链升级路径下中国制造业企业内生性创新研究，经济科学。（专著）
四、代表性课题研究
[1]韩国国家研究基金委-中国国家自然科学基金委项目
《内生性创新与全球价值链升级的影响研究-中韩制造业比较分析（批准号71911540483）》，结项、参与（主要项目成员）
[2]韩国国家研究基金委项目
《中日韩O2O 电子商务模式中参与企业服务质量对消费者满意度和再购买意图影响的比较研究：感知风险和消费者态度的中介和调节效应》，结项、参与（主要项目成员）
五、代表性国际会议学术汇报
[1]The 2020 International Forum on Regional Cooperation of China, Japan and South Korea, November 2020，北京，中国。
论文汇报《Effect of GVC Participation on the Export Competitiveness in Korean Manufacturing Industry》
[2]The 5th International Conference on Management and Economics, November 2020，首尔，韩国。论文汇报《Upgrading Global Value Chains in Chinese Manufacturing Industry under the Belt and Road Initiative》（新进学者）
[3]Korea Trade Research Association, August 2020，济州岛，韩国。
论文汇报《An Empirical Study on the Determinants of Endogenous Innovation, Global Value Chain Upgrading and Firm Performance in Chinese Manufacturing Industry》
[4]The 17th Northeast Asia Management and Economics Joint Conference，October 2019，大田，韩国。
论文汇报《The Impact of Technological Innovation on Firm Performance in the Global Value Chain-Focused on Manufacturing Industry in China and South Korea》
[5]The 2019 International Forum on Regional Cooperation of China, Japan and South Korea，August 2019，釜山，韩国。论文汇报《A Comparative Study on the Effects of OBOR on the Green Supply Chain of Chinese and Korean Firms》
[6]The 4th International Conference of Supply Chain and Technology Innovation, August 2019，大田，韩国。论文汇报《The Impact of Green Innovation in Supply Chain on the Performance of Chinese and Korean Firms》
[7]Guilin University of Electronic Technological Youth International Cooperation Forum, June 2019，桂林，中国。论文汇报《A Comparative Study on the Effects of OBOR on the Green Supply Chain of Chinese and Korean Firms》
[8]2019年中日韩区域合作与发展论坛暨第十六届东北亚经济发展与管理合作论坛，北京，中国。论文汇报《A Study on the Effects of ‘One Belt and One Road Initiative’ on the Green Supply Chain of Chinese and Korean Firms》(最佳论文奖)
[9]The 1 st International Allied Trade Associations Annual Meeting Jointly with the 21th IAGBT-KITRI Biannual Conference and Research Symposium, February 2019，曼谷，泰国。论文汇报《A Study on Smart Technology Acceptance and Global Supply Chain Innovation in Korean SMEs》(优秀论文奖)
[10]National Meeting of Japan Academy for International Trade and Business (JAFTAB), April 2018，东京，日本。论文汇报《A Comparative Study on the Effect of Service Quality of O2O Commerce on Customer Satisfaction and Repurchase Intention in Korea, China and Japan》
